01
Segment design
Cart abandoners, lapsed subscribers, players who stopped at a level — we define segments from your data with clear recency windows.
Service 03 · Bring users back
Re-engagement
Users you've already acquired are often cheaper to win back than new ones are to find. Re-engagement campaigns reach lapsed users with a relevant reason to return.
What's included
How we approach it.
02
Deep-linked creatives
Every ad points into a specific screen in your app, so returning users don't land on a generic home page.
03
Frequency & timing
Sensible frequency caps and timing rules keep re-engagement helpful rather than intrusive.
04
Incrementality mindset
Where possible we use holdout groups so you can see how many users returned because of the campaign, not just alongside it.
Outcomes we aim for
- Higher reactivation of dormant or lapsed users
- Better return on the budget you already spent on acquisition
- Deep links that land users exactly where they left off
Questions
About re-engagement.
Let's talk about what's next
Your next growth chapter starts here.
Tell us what you're building and where you want to take it. We usually reply within one working day.