KPI-led planning
Campaigns are built around the event that reflects value for you — not just installs.
For advertisers
Find the users who move you forward.
Whether you're launching your first campaign or scaling into new markets, we help you reach users who install, engage and generate value — and show you exactly where they came from.
Why advertisers work with us
Performance you can explain to your CFO.
Traffic quality first
Source and sub-source monitoring, post-install checks and quick action on anything suspicious.
India and global reach
Tier-1, emerging and Indian regional markets, with localisation for language and culture.
Multi-channel supply
In-app networks, programmatic, OEM and direct publisher placements — combined to fit your goals.
Cohort-based reporting
Retention, ROAS and cost per event by cohort, so decisions are based on value created.
Full transparency
You see where results come from. No black boxes, no blended numbers that hide weak sources.
Services for advertisers
Pick a starting point.
User acquisition
Bring the right people to your app with focused install campaigns built around your audience, market and growth goals.
Campaign optimization
Make every campaign more purposeful with clear measurement, ongoing testing and decisions grounded in performance.
Re-engagement
Reconnect with existing audiences through carefully targeted campaigns designed to bring users back into your app.
Creative strategy
Ad concepts, hooks and formats built for mobile — and tested methodically so you know which ideas actually drive installs.
Measurement & analytics
Tracking, attribution and reporting set up properly from day one, so every decision is based on numbers you trust.
Pricing models
Flexible models for every stage.
Start with CPI to learn, move to CPA to scale quality, and manage toward ROAS once revenue data is mature.
CPI
Cost per install
Pay for each attributed install. Common for launch and scale phases.
CPA
Cost per action
Pay for a deeper event — registration, purchase, deposit or subscription.
CPE
Cost per engagement
Pay when users reach a milestone, such as a game level or tutorial completion.
CPM
Cost per mille
Pay per thousand impressions, typically for awareness or re-engagement reach.
ROAS
Return-on-ad-spend goals
Campaigns managed toward a revenue-to-spend target over a defined cohort window.
Before we launch
A quick readiness checklist.
Don't have everything yet? That's fine — we'll help you get set up. This list just shows what a smooth launch usually needs.
- Your app is live on Google Play and/or the App Store
- A mobile measurement partner (MMP) is integrated, or you're ready to add one
- You've defined at least one key in-app event
- You know your target markets — or want help choosing them
- You have a test budget for the first phase
Let's talk about what's next
Ready to grow your app?
Tell us what you're building and where you want to take it. We usually reply within one working day.