Independent mobile growth studio · Uttarakhand
Perfomob helps app businesses find users who stay, spend and come back — and helps publishers earn more from their audience. Performance-led advertising, planned around your goals and reported transparently.
What we do
Six connected services covering the full journey — from the first impression to the revenue an app earns long after the install.
Reach the right users
Bring the right people to your app with focused install campaigns built around your audience, market and growth goals.
Learn moreImprove what works
Make every campaign more purposeful with clear measurement, ongoing testing and decisions grounded in performance.
Learn moreBring users back
Reconnect with existing audiences through carefully targeted campaigns designed to bring users back into your app.
Learn moreGrow long-term value
Shape a smarter monetization approach around your app, your audience and the long-term value you want to build.
Learn moreStop the scroll
Ad concepts, hooks and formats built for mobile — and tested methodically so you know which ideas actually drive installs.
Learn moreKnow what's working
Tracking, attribution and reporting set up properly from day one, so every decision is based on numbers you trust.
Learn moreGrowth for both sides
We work with advertisers who want quality users and publishers who want to monetize their audience responsibly — connecting the two with campaigns built around real goals.
For advertisers
Reach audiences for your app with campaigns shaped around your acquisition goals, desired actions and target markets. Track what happens after the install, then use those learnings to keep improving.
For publishers
Build a monetization approach around your app and its audience. Connect your inventory with suitable advertising demand, understand performance and make informed decisions about what comes next.
How we work
No one-size-fits-all playbook. A clear, repeatable process built around your app, your people and what you want to achieve.
Start with a discovery callShare your app, audience, goals and current numbers. We'll ask a lot of questions — and tell you honestly whether we're a good fit.
We propose markets, channels, pricing model and KPIs, then verify tracking and postbacks with your MMP before launch.
A controlled first phase with a defined budget to learn which sources, audiences and creatives perform.
Weekly cycles of analysis and adjustment: pruning weak sources, refreshing creatives and rebalancing budget.
Grow what works, keep testing what's next, and review results together every month.
Pricing models
We'll recommend a model based on your stage, your data and the event that best reflects value for your app.
CPI
Pay for each attributed install. Common for launch and scale phases.
CPA
Pay for a deeper event — registration, purchase, deposit or subscription.
CPE
Pay when users reach a milestone, such as a game level or tutorial completion.
CPM
Pay per thousand impressions, typically for awareness or re-engagement reach.
ROAS
Campaigns managed toward a revenue-to-spend target over a defined cohort window.
Industries
Every vertical has its own funnel, seasonality and definition of a quality user. We plan for yours.
Hyper-casual to mid-core. Acquisition tuned for retention and ROAS, plus rewarded and interstitial monetization for publishers.
Lending, payments, trading and insurance apps where compliance and post-install verification matter as much as volume.
Shopping, quick-commerce and marketplace apps focused on first order, repeat purchase and seasonal peaks.
Learning and test-prep apps reaching students and parents across Indian languages and regions.
Wellness, yoga, meditation and fitness apps — a category close to home in Rishikesh — growing subscribers responsibly.
Tools, cleaners, VPNs, keyboards and file managers that rely on scale and smart ad monetization.
Streaming, music, short-video and social apps where engagement depth matters more than raw installs.
Booking, ride-hailing and travel apps with strong seasonality and a high value per converted user.
Why Perfomob
We agree on the KPI that matters to your business before choosing channels or formats.
You see source-level data, not just a summary. If something isn't working, we'll say so.
Fraud checks and post-install event monitoring are part of every campaign, not an add-on.
You talk to the people running your campaigns — on email, phone or WhatsApp — without layers in between.
Start with a test budget, a single geo or a single service. Grow the relationship as results justify it.
Based in Uttarakhand, working with app businesses across India and internationally.
Built around your goals
Better campaigns start with a clear plan.
Local roots. Wider ambition.
Perfomob is an independent mobile advertising partner based in Uttarakhand. We bring a personal, hands-on approach to helping apps find their audience — combining the discipline of performance marketing with the attention of a small, focused team.
Based in Rishikesh & Dehradun, Uttarakhand
Working with app businesses across India and worldwide
Insights
Practical guides on acquisition, measurement, fraud and monetization — written for app teams.
Strategy
Paying per install is simple. Paying per action is closer to revenue. Here's how to decide which model fits your app's stage and data.
22 Sept 2026 · 6 min read
Traffic quality
Click spamming, install farms and SDK spoofing all leave patterns in your data. Learn the warning signs and the checks worth running every week.
30 Aug 2026 · 7 min read
Measurement
A campaign that brings in fewer users who stay can be worth far more than one that brings in many who leave. Here's how to read retention properly.
18 Jul 2026 · 5 min read
Questions
The things app teams usually want to know before starting a campaign with us.
See all questionsLet's talk about what's next
Tell us what you're building and where you want to take it. We usually reply within one working day.