01
Gaming
Hyper-casual to mid-core. Acquisition tuned for retention and ROAS, plus rewarded and interstitial monetization for publishers.
KPIs we focus on
D1 / D7 retentionROASARPDAU
Industries
Every category grows differently.
A quality user in a game looks nothing like a quality user in a lending app. We plan campaigns around the funnel, seasonality and compliance needs of your category.
02
Fintech
Lending, payments, trading and insurance apps where compliance and post-install verification matter as much as volume.
KPIs we focus on
KYC completionFirst transactionCPA
03
E-commerce & retail
Shopping, quick-commerce and marketplace apps focused on first order, repeat purchase and seasonal peaks.
KPIs we focus on
First purchaseAOVRe-engagement rate
04
EdTech
Learning and test-prep apps reaching students and parents across Indian languages and regions.
KPIs we focus on
Trial startSubscriptionLesson completion
05
Health & fitness
Wellness, yoga, meditation and fitness apps — a category close to home in Rishikesh — growing subscribers responsibly.
KPIs we focus on
Trial-to-paidWeek-1 activityChurn
06
Utilities & productivity
Tools, cleaners, VPNs, keyboards and file managers that rely on scale and smart ad monetization.
KPIs we focus on
CPIAd ARPUD30 retention
07
OTT & entertainment
Streaming, music, short-video and social apps where engagement depth matters more than raw installs.
KPIs we focus on
Watch timeSubscriptionSession length
08
Travel & mobility
Booking, ride-hailing and travel apps with strong seasonality and a high value per converted user.
KPIs we focus on
First bookingROASRepeat rate
Regulated categories
Extra care where it's needed.
Fintech, health and real-money categories come with platform and legal requirements. We plan with them in mind from the start.
Policy-aware creatives
Ad copy and visuals reviewed against store and network policies for your category before launch.
Geo restrictions
Campaigns configured only for markets where your app is licensed and allowed to advertise.
Verified events
Optimisation toward verified events — such as completed KYC — instead of easily faked top-funnel actions.
Let's talk about what's next
Don't see your category?
We work with apps across many verticals. Tell us about yours and we'll share how we'd approach it.